wepacom - Let's Make SALES Happen

Expanding International Sales

 

Many companies have already started an international business but wonder why it doesn't work as good as the business in their home market. That might have various reasons but missing respect for local cultures is often one of them. A company has a certain culture and more often than not it is highly influenced by the culture dominating the home market. But that can't easily be projected to a different market.

wepacom analyzes the strengths and weaknesses of an organization and reviews its current foreign business and strategy together with the sales and marketing team, proposes a new strategy if necessary and works on its implementation together with the management team. Sometimes, just a few minor details in the strategy need to be changed, added or left away to become successful in a region. But these small details make the decisive difference between success and failure of a strategy and it is key to be aware them.